Yes, that is all it takes to judge, condemn, like or reject! The truth is this is what we are also doing every second with every new character who enters our life.

Read my latest people matters article to know how we can leverage this to our advantage -

http://peoplematters.in/articles/focus-areas-13/busting-the-sixty-second-fallacy

So start designing your brand from managing the 60 second fallacy to setting up your 60 year legacy!